TITLE

Dinosaurs help save UK TV from global extinction

AUTHOR(S)
Douglas, Torin
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of BBC Worldwide in penetrating the global television competition. Increase in total sales; Improvement of performance by brand extension; Revenues generated from the 'Walking With Dinosaurs' franchise.
ACCESSION #
7132710

 

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