TITLE

The truth is free with only eight tokens

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaigns of Weetabix which caused commotion in Beckhampton, Wiltshire, England. Reaction of the area's residents to the campaign; Apology issued by the company for causing an alarm.
ACCESSION #
7132708

 

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