TITLE

The NMA will offer proof of newspapers' research

AUTHOR(S)
Jones, Tim
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the formation of the Newspaper Marketing Agency (NMA), a central promotional body for national newspapers in Great Britain. Emphasis of the agency on research; Factor making the NMA fundamentally different to other models; Hurdle facing the NMA; Encouragement provided to advertisers.
ACCESSION #
7132707

 

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