A tough battle to raise the Standard

Johnson, Bramwell
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p16
Trade Publication
Reports on the employment of advertising agency Partners BDDH to help the 'Evening Standard' tackle the circulation decline in England. Statistics on the circulation decline; Similarity of the paper's problems with those facing other newspapers; Percentage drop year by year in recruitment advertising for March 2002; Scope to increase the female readership.


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