TITLE

A tough battle to raise the Standard

AUTHOR(S)
Johnson, Bramwell
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the employment of advertising agency Partners BDDH to help the 'Evening Standard' tackle the circulation decline in England. Statistics on the circulation decline; Similarity of the paper's problems with those facing other newspapers; Percentage drop year by year in recruitment advertising for March 2002; Scope to increase the female readership.
ACCESSION #
7132704

 

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