TITLE

Argos online arm steps up e--mail usage

AUTHOR(S)
Dwek, Robert
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increased use of the electronic mail by Argos' multi-channel clothing and home furnishings catalog, Argos Additions as a way of drawing customers to its Web site in Great Britain. Factor driving the move; Contents of the e-mail messages sent to customers; Growth in the permission-based e-mail deployment.
ACCESSION #
7132702

 

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