IAB opens up materials to non--members

Dwek, Robert
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p15
Trade Publication
Reports on the launch of two initiatives by online marketing trade body, Interactive Advertising Bureau (IAB), to widen access to IAB materials and to make its activities more transparent to the British public. Concept for the first initiative called the Knowledge Bank; Division of the Knowledge Bank into six sections.


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