TITLE

£3m McDonald's Popstars tie--up

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sponsorship by McDonald's of ITV show 'Popstars: The Rivals,' the sequel to the 2001 'Popstars' show which produced the band Hear'Say in Great Britain. Estimate of the payment for the sponsorship; Format of the sequel; Speculation about the host of the show.
ACCESSION #
7132697

 

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