Austin Reed expands sports sponsorship ahead of relaunch

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p12
Trade Publication
Reports on the expansion of the sports sponsorship strategy of fashion company Austin Reed to promote its Active Sports clothing range. Sports covered by the strategy; Approach to marketing the Active Sports range; Coincidence of the sponsorship with a plan to relaunch the Austin Reed brand.


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