Xfm scraps plans to hire creative agency

Eastham, Jaime
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p12
Trade Publication
Reports on the dismissal of the plans to appoint a creative advertising agency by Capital Radio's alternative radio station Xfm in Great Britain. Agency assigned to handle the strategic communications business of the station; Plans of reviewing communications and creative agencies after Univty resigned the strategic communications business.


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