TITLE

Xfm scraps plans to hire creative agency

AUTHOR(S)
Eastham, Jaime
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the dismissal of the plans to appoint a creative advertising agency by Capital Radio's alternative radio station Xfm in Great Britain. Agency assigned to handle the strategic communications business of the station; Plans of reviewing communications and creative agencies after Univty resigned the strategic communications business.
ACCESSION #
7132693

 

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