Parcelforce shortlists six for £2m ad and DM business

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p11
Trade Publication
Reports on the shortlisting of agencies pitching for the consolidated advertising and direct marketing business of Parcelforce in Great Britain. Reduction of agencies into six; Reason behind Parcelforce's restructuring of its service; Inclusion of the move to use one agency in the cost-cutting plan of Parcelforce parent company Consignia.


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