TITLE

Parcelforce shortlists six for £2m ad and DM business

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the shortlisting of agencies pitching for the consolidated advertising and direct marketing business of Parcelforce in Great Britain. Reduction of agencies into six; Reason behind Parcelforce's restructuring of its service; Inclusion of the move to use one agency in the cost-cutting plan of Parcelforce parent company Consignia.
ACCESSION #
7132692

 

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