Standby ad work split by the COI

Singh, Sonoo
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p11
Trade Publication
Reports on the division of the standby advertising account of COI Communications between WCRS and Walsh Trott Chick Smith in Great Britain. Lack of estimation on the financial value of the account; Executive of the company overseeing the pitch; Reason for the splitting of the account.


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