TITLE

WARL wins £1m task for BBC World

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of WARL Change Behavior by BBC Worldwide to handle a global advertising campaign for its loss-making international news channel, BBC World. Competitors to the account; Consideration of government ministers of using public and private funding to run BBC World; Effect of the decline in advertising revenue on the company.
ACCESSION #
7132689

 

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