WARL wins £1m task for BBC World

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p10
Trade Publication
Reports on the appointment of WARL Change Behavior by BBC Worldwide to handle a global advertising campaign for its loss-making international news channel, BBC World. Competitors to the account; Consideration of government ministers of using public and private funding to run BBC World; Effect of the decline in advertising revenue on the company.


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