M&C Saatchi picked to handle £5m IR business

Singh, Sonoo
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p10
Trade Publication
Reports on the appointment of roster agency M&C Saatchi by the Great Britain Inland Revenue to handle the launch of the working tax credit. Schedule for the launch of the working tax credit campaign; Lack of information about the exact spend for the initiative; Availability of the working tax credit to couples with children under 16.


Related Articles

  • Doings and Undoings in Dade. Siebert, T.W. // Adweek Southeast Edition;06/12/2000, Vol. 21 Issue 24, p5 

    Focuses on the recruitment effort of Dade County, Florida to create a pool of Florida advertising agencies to work with each branch of regional government. Reasons for the extended review made by the county; Problems encountered by the local government with the Hispanic community; Information...

  • Govt hunts agency to promote London elections for mayor. Newland, Francesca // Campaign (UK);08/13/99, Issue 32, p1 

    Reports on the British government's plan to hire an advertising agency to promote the year 2000 mayoral elections in London, England.

  • Politicians prove hard taskmasters to ad agencies. Grice, Andrew // Campaign;03/12/99, Issue 10, p12 

    Investigates government advertising in Great Britain. Causes of inefficiencies; Problems afflicting advertising agencies working with the government; Conflicts in the agenda of government departments; Role of the Central Office of Information in government advertising.

  • Government reviews ...6m N Ireland task.  // Marketing Week;11/4/1999, Vol. 22 Issue 40, p10 

    Reports on the British government's review of its Northern Ireland advertising agency roster. Government departments that will be potential clients of the winning advertising agencies; Irish agencies that are in the existing roster.

  • Alabama agency execs cry foul over state biz sent to Memphis. Eckmann, Katy; Osterman, Jim // Adweek Southeast Edition;07/21/97, Vol. 18 Issue 29, p3 

    Reports on the reaction of Alabama advertising agencies to the awarding of a state advertising contract by the Alabama Development Office to Memphis, Tennessee based Walker and Associates. Value of the contract; Introduction of legislation to mandate reviews for state advertising contracts in...

  • Govt health drive could be a political minefield.  // Campaign (UK);07/23/99, Issue 29, p27 

    Comments on the British government's proposed health advertising campaign as of July 23, 1999. Details of the planned advertising campaign; Tips for advertising agencies planning to bid for the government advertising account.

  • Irresponsible Rebranding. Agee, Tom // NZ Marketing Magazine;Sep99, Vol. 18 Issue 8, p56 

    Criticizes the rebranding done by the Work and Income New Zealand, a New Zealand government department. Cost of rebranding; Benefits of rebranding for design firms, public relation firms and advertising agencies; Discussion on commercial sector rebranding.

  • Govt shortlists shops for pensions drive. Newland, Francesca // Campaign;04/21/2000, Issue 16, p1 

    Reports on the British government's shortlisting of local advertising agencies participating in a planned advertising campaign.

  • London Transport kicks off ...7m statutory review. Griffiths, Anna // Campaign (UK);08/06/99, Issue 31, p1 

    Reports that the Great Britain-based London Regional Transport plans to review its advertising account. Advertising agencies planning to participate in the review.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics