TITLE

Rachel's hires marketing boss

AUTHOR(S)
Charles, Gemma
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of former Del Monte European marketing chief Neil Bruchell to the post of marketing director at Rachel's Organic Dairy in an effort to drive sales of its branded products in Great Britain. Factor leading to the appointment; Career highlights of Burchell; Reason for the creation of the post.
ACCESSION #
7132685

 

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