Diageo signs up to Celtic football bid

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p8
Trade Publication
Reports on the decision of Diageo GB to sign as corporate sponsor to the joint Scottish-Irish application to host the 2008 European football championships. Significance of the deal for the bid; Reason for the plan to use the Diageo name for the sponsorship; Chances of the Scottish-Irish bid.


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