RB set to replace Harpic Liquid lavatory cleaners

Singh, Sonoo
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p8
Trade Publication
Reports on the plans of Reckitt Benckiser to replace Harpic Liquid toilet cleaner ranger with Harpic 2-in-1, a combined cleaning and air-freshener product. Creation of advertising and marketing campaigns for the product; Key features of the brand; Agency assigned for Reckitt's advertising business.


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