TITLE

Morphy Richards backs digital iron launch with £1m TV ad campaign

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the first digital iron in Great Britain by electrical goods company Morphy Richards supported by a television advertising campaign. Target market and retail price of the product; Key features; Agency assigned to create the month-long advertising campaign.
ACCESSION #
7132680

 

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