Clarks revives old logo for new Originals

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
Trade Publication
Reports on the plans of footwear retailer Clarks to reintroduce a nineteen seventies logo for its Originals brand and latex materials that it used 40 years ago. Purpose of the revival; Introduction of a range of shoes featuring the brand's original latex sole; Inclusion of two women's styles in the product line.


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