TITLE

Clarks revives old logo for new Originals

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of footwear retailer Clarks to reintroduce a nineteen seventies logo for its Originals brand and latex materials that it used 40 years ago. Purpose of the revival; Introduction of a range of shoes featuring the brand's original latex sole; Inclusion of two women's styles in the product line.
ACCESSION #
7132679

 

Related Articles

  • Clarks pushes children's range with TV drive. Barns, Emma // Campaign;7/23/2004, Issue 30, p9 

    Clarks is continuing its' "for every kid there's a shoe that fits" campaign with the launch of two TV ads created by St Luke's. The 30-second spots, which promote the children's autumn and winter range of Clarks shoes, will break on terrestrial and cable channels on August 2 to target mothers in...

  • Creating effective logos: Insights from theory and practice. Kohli, Chiranjeev; Suri, Rajneesh // Business Horizons;May/Jun2002, Vol. 45 Issue 3, p58 

    Focuses on the generation of an effective logos for products. Role of logos in a certain product; Guidelines in creating a logo design; Assessment on the changes in logo evaluation.

  • Little Originals. Shiers, Leslie // Footwear Plus;Mar2010, p50 

    The article previews the children's line of Clarks Originals shoes, which will be launched with the Desert Boot and Wallabee styles.

  • Clarks Steps Up U.S. Profile. Roundtree, Kristen; Giantasio, David // Brandweek;6/3/2002, Vol. 43 Issue 22, p8 

    Reports the marketing plan of British footwear company Clarks. Promotion of the company in the U.S. market; Review on the possible advertising agency that will represent the company.

  • Clarks Considers a Number of Regional Players. Rountree, Kristen; Gianatasio, David // Adweek New England Edition;6/3/2002, Vol. 39 Issue 23, p3 

    Provides an update on a review of agencies for the advertising account of the U.S. division of British footwear company Clarks, as of June 2002. Details on the rebranding plans of the company; Background on Clarks; Information on the parent company of Clarks.

  • walking the walk. Powell, Matthew // Interior Design;Apr2015, Vol. 86 Issue 4, p66 

    The article focuses on Clarks: Rebooted, a campaign by British shoe company C & J Clark International Ltd. to raise funds for the Halo Trust, in which 14 designers and artists would create a limited-edition boot as well as a related artwork to be auctioned in London, England in October 2015.

  • St Luke's launches TV push for Clarks shoes. Palmer, Camilla // Campaign (UK);7/19/2002, Issue 28, p7 

    Reports on the launch of an advertising campaign by shoe manufacturer Clarks in Great Britain. Aim of the campaign; Description of television advertisement; Advertising agency of the campaign.

  • New BASF logo.  // Melliand International;May2004, Vol. 10 Issue 2, p88 

    Reports that the German chemical company BASF AG has, as of 2004, introduced a new logo.

  • Clarks changes fleet manager.  // Employee Benefits;Jan2002, p8 

    Reports that Clarks, a shoe retailer, switched outsourced fleet managers in December 2001. Features of the package offered by Lloyds TSB Autolease; Importance of Clarks company cars to employees.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics