Wilkinson Sword scores global sponsorship deal with Man U

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
Trade Publication
Reports on the global sponsorship and licensing deal signed by Wilkinson Sword with soccer team Manchester United for the launch of branded products. Terms of the four-year agreement; Agency assigned to manage the sponsorship program; Reason behind Manchester United's move.


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