Wilkinson Sword scores global sponsorship deal with Man U
- Wilkinson Sword in Man Utd tie-up. Kleinman, Mark // Marketing (00253650);7/25/2002, p2
Reports the licensing agreement and global sponsorship deal of Wilkinson Sword Inc. with Manchester United company in Great Britain. Estimation of the worth of the deal; Rivalry between Wilkinson and Gillette Corp. in the business; Partnership of the United with Budweiser company.
- Wilkinson Sword plots 2-in-1 womens shaving innovation. Jack, Louise // Marketing Week;1/15/2009, Vol. 32 Issue 3, p75
A preview of the women's razor the Wilkinson Sword 2 in 1 Quattro being launched by Wilkinson Sword Ltd. is presented.
- Schick cuts global path with $100 million campaign. // Brandweek;06/09/97, Vol. 38 Issue 23, p5
Reports on Schick and Wilkinson Sword's image campaign, an estimated $100 million global effort that introduces the tagline, `The Feel of Smart Design.' Information on some of the company's advertisements; Amount of money the company will do in razor sales globally during 1997.
- BEAUTY CARE: WHAT'S HOT. // Drug Store News;3/15/2010, Vol. 32 Issue 4, p43
A preview of Hydro 5 razor from Schick is presented.
- Hydro 5 razor offers 'all in one' styling. // Grocer;8/16/2014, Vol. 237 Issue 8168, p36
The article previews the Hydro 5 Groomer all in one razor from Wilkinson Sword.
- Cabled sensors for convenience. // British Dental Journal;7/1/2009, Vol. 207 Issue 1, p38
The article evaluates the CDR PlusWire Digital X-ray Sensor from Schick.
- Wilkinson Sword shifts from WPP...to WPP. // Marketing Week (01419285);10/10/2002, Vol. 25 Issue 41, p13
Reports that Wilkinson Sword Inc. has moved its media business from Mindshare to Mediaedge:CIA. Consolidation of media buying and planning account of Gillete into Mindshare; Effect of the shift on the creative arrangements of Wilkinson Sword Inc.; Global sponsorship and licensing deal signed...
- Hydro 5 Groomer Wilkinson Sword. // Grocer;12/20/2014, Vol. 237 Issue 8186, p146
The article offers brief information on the Hydro 5 Groomer razors from Wilkinson Sword Ltd.
- Wilkinson in Movember link. // Campaign;10/28/2011, Issue 43, p6
The article reports on the renewed partnership between Wilkinson Sword Ltd., the shaving brand and the charity Movember, to raise money and increase sales for the Prostate Cancer Charity in Great Britain.