TITLE

Wilkinson Sword scores global sponsorship deal with Man U

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the global sponsorship and licensing deal signed by Wilkinson Sword with soccer team Manchester United for the launch of branded products. Terms of the four-year agreement; Agency assigned to manage the sponsorship program; Reason behind Manchester United's move.
ACCESSION #
7132678

 

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