Charity hires Corporate Edge to rethink branding

Charles, Gemma
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p7
Trade Publication
Reports on the consideration of the National Canine Defense League in Great Britain of changing its name as part of a restructuring of its brand and identity. Agency hired to assess the charity's corporate identity; Background on the charity; Initiatives launched.


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