British Gas launches scheme to alleviate UK fuel poverty

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p6
Trade Publication
Reports on the launch of a scheme by British Gas to alleviate fuel power, in partnership with local authorities and five charities. Consideration of an advertising campaign through BMP DDB; Features of the joint initiative; Establishment of a number of projects in various urban, suburban and rural areas across the country.


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