Lowe kicked off £11m Burger King account

Charles, Gemma
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p5
Trade Publication
Reports on the dismissal of Lowe from the advertising account of Burger King. Appointment of Delaney Lund Knox Warren to handle the business; Interest of the fast food company in price-promotions advertisements; Consolidation of the majority of Burger King's U.S. advertising into the Interpublic Group.


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