Boots--Egg card venture to end

Eastham, Jaime
July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p5
Trade Publication
Reports on the discontinuation of the co-branded Advantage loyalty credit card of online bank Egg and retailer Boots. Reason for the move; Original expectation on the venture; Percentage of the credit card market controlled by Egg.


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