TITLE

Boots--Egg card venture to end

AUTHOR(S)
Eastham, Jaime
PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the discontinuation of the co-branded Advantage loyalty credit card of online bank Egg and retailer Boots. Reason for the move; Original expectation on the venture; Percentage of the credit card market controlled by Egg.
ACCESSION #
7132667

 

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