How long can sex keep it up?
- Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach. Smith, Stephen M.; Haugtvedt, Curtis P. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p735
Suggests complex relationships between the use of nudity in an advertisement and several measures of advertising effectiveness. Moderating role of an individual difference factor.
- Preface. Corfman, Kim P.; Lynch, Jr., John G. // Advances in Consumer Research;1996, Vol. 23 Issue 1, p1
Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer...
- Boys will be girls. Goldman, Debra // Adweek Western Edition;2/7/94, Vol. 44 Issue 6, p22
Discusses cultural cross-dressing as a countermeasure for protests against sexual stereotyping in advertising. Examples of advertisements employing cross-dressing; Sex in advertising.
- Fashion gives sex another try. Sloan, Pat // Advertising Age;10/31/1994, Vol. 65 Issue 46, p1
Reports on fashion advertisers' emphasis on sexuality. Relatively conservative values among Americans; Shifts in typologies and juxtaposition of different roles; Advertisements for Norwegian Cruise Lines, Hot Sox, Brut Actif fragrance, Jordache and Volkswagen.
- The new sexiness. // Advertising Age;11/7/1994, Vol. 65 Issue 47, p32
Editorial. Comments on advertising's provision of voyeurism through hot and sexy advertisements. Ultima II's Head Over Heels; Hot Sox posters; Advertising's catching of the heat of the public who thinks that sex is best in a sustained relationship; Hot advertisements as society's safety valve.
- Two-part irony. Lippert, Barbara // Adweek Eastern Edition;2/24/1997, Vol. 38 Issue 8, p38
Discusses the irony of sex in print advertising. Swimsuit issue of the periodical `Sports Illustrated'; Political correctness of the advertisements.
- Point Taken. Lippert, Barbara // Adweek Western Edition;12/21/98, Vol. 48 Issue 51, p20
Criticizes D&AD's advertisements which makes use of the `better than sex' metaphor. Depiction of the human anatomy in the advertisements; Reactions to the advertisements; Themes of the advertisements.
- France: feminists fight sexist advertising. // Off Our Backs;Jan2001, Vol. 31 Issue 1, p4
Reports the call of feminist groups to boycott products with sexist slogans in Paris, France. Launch for a petition garnering signatures from well-known people; Use of naked women in selling products by French advertisers; Suggestion to legislate sexism in advertising; Information from The...
- The New Passion. Lippert, Barbara // Adweek Southeast Edition;12/13/99, Vol. 20 Issue 50, p64
Deals with various issues concerning the production of advertisements in the United States. Examples of advertisements that depict sex and violence; Evidence of the trend towards making money rather than earning it; Forecast on the industry for the 21st century.