TITLE

How long can sex keep it up?

PUB. DATE
July 2002
SOURCE
Marketing Week;7/25/2002, Vol. 25 Issue 30, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the growing trend among marketers using positive association between sex and the sensual delights of their products in an effort to drive sales. Use of sexual images in the advertising; Effect of the campaigns on the brand; Possibility of brands to push the sexual boundaries in their advertising.
ACCESSION #
7132666

 

Related Articles

  • Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach. Smith, Stephen M.; Haugtvedt, Curtis P. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p735 

    Suggests complex relationships between the use of nudity in an advertisement and several measures of advertising effectiveness. Moderating role of an individual difference factor.

  • Preface. Corfman, Kim P.; Lynch, Jr., John G. // Advances in Consumer Research;1996, Vol. 23 Issue 1, p1 

    Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer...

  • Boys will be girls. Goldman, Debra // Adweek Western Edition;2/7/94, Vol. 44 Issue 6, p22 

    Discusses cultural cross-dressing as a countermeasure for protests against sexual stereotyping in advertising. Examples of advertisements employing cross-dressing; Sex in advertising.

  • Fashion gives sex another try. Sloan, Pat // Advertising Age;10/31/1994, Vol. 65 Issue 46, p1 

    Reports on fashion advertisers' emphasis on sexuality. Relatively conservative values among Americans; Shifts in typologies and juxtaposition of different roles; Advertisements for Norwegian Cruise Lines, Hot Sox, Brut Actif fragrance, Jordache and Volkswagen.

  • The new sexiness.  // Advertising Age;11/7/1994, Vol. 65 Issue 47, p32 

    Editorial. Comments on advertising's provision of voyeurism through hot and sexy advertisements. Ultima II's Head Over Heels; Hot Sox posters; Advertising's catching of the heat of the public who thinks that sex is best in a sustained relationship; Hot advertisements as society's safety valve.

  • Two-part irony. Lippert, Barbara // Adweek Eastern Edition;2/24/1997, Vol. 38 Issue 8, p38 

    Discusses the irony of sex in print advertising. Swimsuit issue of the periodical `Sports Illustrated'; Political correctness of the advertisements.

  • Point Taken. Lippert, Barbara // Adweek Western Edition;12/21/98, Vol. 48 Issue 51, p20 

    Criticizes D&AD's advertisements which makes use of the `better than sex' metaphor. Depiction of the human anatomy in the advertisements; Reactions to the advertisements; Themes of the advertisements.

  • France: feminists fight sexist advertising.  // Off Our Backs;Jan2001, Vol. 31 Issue 1, p4 

    Reports the call of feminist groups to boycott products with sexist slogans in Paris, France. Launch for a petition garnering signatures from well-known people; Use of naked women in selling products by French advertisers; Suggestion to legislate sexism in advertising; Information from The...

  • The New Passion. Lippert, Barbara // Adweek Southeast Edition;12/13/99, Vol. 20 Issue 50, p64 

    Deals with various issues concerning the production of advertisements in the United States. Examples of advertisements that depict sex and violence; Evidence of the trend towards making money rather than earning it; Forecast on the industry for the 21st century.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics