How long can sex keep it up?

July 2002
Marketing Week;7/25/2002, Vol. 25 Issue 30, p3
Trade Publication
Comments on the growing trend among marketers using positive association between sex and the sensual delights of their products in an effort to drive sales. Use of sexual images in the advertising; Effect of the campaigns on the brand; Possibility of brands to push the sexual boundaries in their advertising.


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