'Fries with that loan?'

O'Sullivan, Orla
August 2002
ABA Banking Journal;Aug2002, Vol. 94 Issue 8, p24
Assesses the benefits for companies of franchising. Example of Abbey National, a consumer bank in Great Britain, which found success through making the majority of its branches franchises; Mention of the interest in franchising by banks worldwide, including Australia and New Zealand Bank Group; Reasons franchising has become attractive to banks, including using it to lessen the cost of physical branches. INSET: Not quite McDonalds.


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