TITLE

Mobile operators must avoid technical terms

PUB. DATE
June 2002
SOURCE
New Media Age;6/13/2002, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a report released as of June 2002 by Analysys, warning mobile communication operators against using technical terms in their naming and marketing. Reason for the slow growth in General Packet Radio Service (GPRS); Percentage of Europeans who will be using GPRS by the end of 2003; Percentage of GPRS users who are business users.
ACCESSION #
7121910

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics