TITLE

Get the best from the budget

PUB. DATE
August 2002
SOURCE
Cabinet Maker;8/2/2002, Issue 5298, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on planning for the advertising campaign of furniture retailers. Amount of time needed in planning for a campaign; Tips on allocating the advertising budget; Reasons for the failure of advertising campaigns.
ACCESSION #
7117918

 

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