Beyond Privacy

Savino, William M.
July 2002
Marketing Management;Jul/Aug2002, Vol. 11 Issue 4, p45
Discusses right of publicity, a law which permits U.S. plaintiffs to recover for injury to the commercial value of their identities. Difference between right of privacy and right of publicity; Definition of the right of publicity in respective states; Instances in which the right of publicity may arise.


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