TITLE

Beyond Privacy

AUTHOR(S)
Savino, William M.
PUB. DATE
July 2002
SOURCE
Marketing Management;Jul/Aug2002, Vol. 11 Issue 4, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses right of publicity, a law which permits U.S. plaintiffs to recover for injury to the commercial value of their identities. Difference between right of privacy and right of publicity; Definition of the right of publicity in respective states; Instances in which the right of publicity may arise.
ACCESSION #
7116686

 

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