TITLE

The B2E Connection

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
July 2002
SOURCE
Marketing Management;Jul/Aug2002, Vol. 11 Issue 4, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the potential significance of digital and networked technologies to the improvement of business profitability. List of electronic business experiments conducted to boost profits; Assessment of the efficiency of business-to-employee (B2E) initiatives; Applications for B2E Web transactions.
ACCESSION #
7116678

 

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