TITLE

Dennis Swanson: Man With the Midas Touch

AUTHOR(S)
Albiniak, Paige
PUB. DATE
January 2012
SOURCE
Broadcasting & Cable;1/23/2012, Vol. 142 Issue 4, p7a
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Dennis Swanson, who spent his 45-year career in four major broadcast networks including Fox Entertainment Group Inc. and National Broadcasting Co. Inc. According to NBC Sports chairman Dick Ebersol, Swanson is the finest operator of large-city television stations who ever lived. Swanson states that the trick in over-the-air television is all about content since people love to watch something they want to see and something they can relate to.
ACCESSION #
71158472

 

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