TITLE

Studios join to drive growth of DVD format

PUB. DATE
July 2002
SOURCE
Precision Marketing;7/19/2002, Vol. 14 Issue 42, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about the plan of Hollywood movie distributors to launch the first responsive British marketing campaign to promote the growth of the digital video disc (DVD) market, as of July 2002. Movie distributors included in the effort; Estimated household penetration of DVD players.
ACCESSION #
7115123

 

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