Good planning is child's play
- Fewer kids attract greater spending. // Brand Strategy;Nov2001, Issue 153, p29
Reports on the increase in global spending power of children despite their decrease in numbers. Changes in the global market for children's products; Information on the child population of the world; Market of children by region.
- Brands should target tweens to win loyal consumers for life. // Brand Strategy;Oct2001, Issue 152, p23
Deals with the emergence of tweens, children aged eight-twelve as a target for marketing campaigns. Factor attributed to the tweens prominence in marketing efforts; Key thing that binds the tween group together; How marketers can target the group; Purchasing power of tweens.
- FAMILY PLANNING. Flack, Jo-Anne // Marketing Week;5/18/2000, Vol. 23 Issue 16, p41
Discusses the efforts of children's brands to target parents in their advertising campaigns. Children's purchasing power; Purchasing decisions jointly made by children and their parents; Products that target parents; Profile of parents as consumers of goods for their children; Satisfaction of...
- Marketers in Kids' Gloves. Khattri, Varsha // BVIMR Management Edge;2011, Vol. 4 Issue 2, p83
Kids represent the most important demographic to marketers as: a. They have their own purchasing power b. They exhibit tremendous influence over their parents' buying decisions c. They are the adult consumers of the future This paper starts by looking at the evolution of this demographic as a...
- PURCHASING POWER (Book). Rand, Erica // Radical Teacher;Spring2003, Issue 66, p40
Reviews the book 'Purchasing Power: Black Kids and American Consumer Culture,' by Elizabeth Chin.
- 'Superstars' of spending. Rice, Faye // Advertising Age;2/12/2001, Vol. 72 Issue 7, ps1
The article discusses efforts of advertisers to market to children and pre-teens in the United States. Consultants believe in the purchasing power of today's children. According to them, a prime group of potential spenders is the so-called "tweens" or children ranging from about nine to 12 years...
- Exclusive Reports. // Furniture/Today;11/5/2007, Vol. 32 Issue 9, p1
Several graphs are presented depicting the consumer buying trends and stock index of the furniture industry in the U.S.
- Pay attention to the oldies and good times may return. // Cabinet Maker;3/26/2004, Issue 5381, p6
Reveals the spending power of old couples in Great Britain. Sale of three-bedroom homes to purchase estate-type house; Purchase of traditional style furniture; Advice to retailers.
- THE ROLE OF INTENTION TO CONSUME IN CREATING AUTOBIOGRAPHICAL MEMORY. Haryanto, Jony Oktavian // Gadjah Mada International Journal of Business;Sep-Dec2008, Vol. 10 Issue 3, p375
Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the number of kids and the amount they spend, they are big and promising. Markets for kids consist...