TITLE

Crazy George's is now BrightHouse

PUB. DATE
July 2002
SOURCE
Cabinet Maker;7/26/2002, Issue 5297, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Crazy George's, a rent to buy furniture and electrical goods chain will launch its rebranding effort as BrightHouse in 2002. Comments from Mike Copper, marketing and merchandising director of the chain; Reason for the rebranding; Strategies taken by the chain on reinforcing its appeal to lower income customers.
ACCESSION #
7114580

 

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