Global positioning beercan
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- Michelob to pour $30 mil. into ads, starting with Olympics. // Brandweek;01/19/98, Vol. 39 Issue 3, p5
Comments on the debut of Michelob's 1998 advertising campaign during the Winter Olympics. What advertising agency handled company's campaign; Amount of money company intends to spend on campaign.
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- Mosaic drive for Michelob. // Marketing Week;8/13/1998, Vol. 21 Issue 24, p8
Focuses on the advertising campaign for Michelob beer using mosaics. Description of the mosaics used; Price range of the campaign; Who the campaign was created by; Information on the advertising campaign.
- Hot spot: Budweiser. // Advertising Age;9/23/1996, Vol. 67 Issue 39, p16
Presents a television advertisement for Budweiser. Creator of the advertisement; Theme of the campaign.
- Coffee? Soft drink? Non-alcohol brew? O'Doul's new pitch. Arndorfer, James B. // Advertising Age;05/18/98, Vol. 69 Issue 20, p18
Reports that Anheuser-Busch is launching an advertising campaign for O'Doul's non-alcoholic beer, positioning the brand as an alternative to soft drinks and teas. Strategy seen as unusual in the market; Comments from Gary Grote of Anheuser-Busch; Effort to include O'Doul's Amber; Theme of the...
