TITLE

KMC & MUSICORP MERGE SALES AND MARKETING EFFORTS

PUB. DATE
February 2012
SOURCE
Music Trades;Feb2012, Vol. 160 Issue 1, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the merging of the sales and marketing forces of KMC Music and Musicorp under the KMCMusicorp banner. It notes how the new KMCMusicorp combined the best of both companies' product offerings into a new "1-Stop" catalog that has the most comprehensive range of products such as the Barcus-Berry, C.F. Martin and Dunlop. It indicates that dealers can enjoy KMCMusicorp's 24/7 state-of-the art online environment, more access to brands and streamlined shipping.
ACCESSION #
71114327

 

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