Delmont, Joe
February 2012
Dealernews;Feb2012, Vol. 48 Issue 2, p16
Trade Publication
The article discusses the strategic approach of Bill Shenk, owner of Destination Powersports in Punta Gorda, Florida, in turning a loss into profit. It notes that Shenk faced the biggest challenge when put his own money and reputation on the line when he bought the failing Destination Powersports and turned the dealership's loss of 283,455 dollars into a profit of 223,432 in 22 months. It cites that Shenk's 4P's of profitability focuses on the purpose, people, processes, and performance.


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