Pantene Signs On for London

Levine, D.M.
January 2012
Adweek;1/30/2012, Vol. 53 Issue 4, p16
Trade Publication
The article discusses sports sponsorship by the personal care industry firm Pantene related to the 2012 Olympic Games, including endorsements of Pantene products by women Olympic athletes.


Related Articles

  • P&G to partner Coke for Olympic Games activity. Whitehead, Jennifer; Reynolds, John // Marketing (00253650);8/4/2010, p4 

    The article reports on the plan of Procter & Gamble Co. to team up with other Olympic sponsors including Coca-Cola and GE for joint marketing activity in during Olympic games in 2012 in London, England.

  • SPONSORSHIP: P&G wants Olympic message to rival Fairy's staying power. O'Reilly, Lara // Lawyer (Online Edition);6/16/2011, p9 

    The article reports on the desire of Procter and Gamble Co. that its strapline and positioning for its P&G proud sponsor of mums tagline for its London Olympics and Paralympics sponsorship campaigns will be part of a long-term strategy that will go beyond marketing of its London 2012 partnership.

  • P&G Uses Olympics to Celebrate Moms.  // MMR;5/14/2012, Vol. 29 Issue 8, p13 

    The article reports on the sponsorship of Procter & Gamble Co. (P&G) to 28 U.S. Olympic and Paralympic hopefuls and athletes in its role as a Worldwide Olympic Partner in 2012.

  • Sport a beard, end a career. Chandiramani, Ravi // Marketing (00253650);9/20/2001, p76 

    Focuses on Gillette's Internet advertisement, which promotes its sponsorship of the football pages of various sports Web sites. Advertisement's focus on the negative effects of having a beard on the careers of football players; Creation of the campaign by Tribal DDB.

  • Isn't it mums that sponsor P&G rather than the other way around? Handley, Lucy // Marketing Week (Online Edition);3/15/2012, p6 

    The article discusses mixed feelings regarding Proctor & Gamble's (P&G) "Proud sponsor of mums" Olympic sponsorship campaign. The article indicated that the mothers are actually the sponsors of P&G rather than the other way around by buying its products and keeping the company afloat. It is...

  • P&G lead talks with tennis body on Ariel link deal. Kleinman, Mark // Marketing (00253650);11/22/2001, p1 

    Focuses on the negotiation of Procter and Gamble's (P&G) Ariel with Lawn Tennis Association (LTA) for sponsorship deal of tennis star Tim Henman. Contents of the negotiation; Inclusion of promotional appearances by Great Britain's tennis stars; Investment of P&G in Ariel at the expense of Fairy...

  • Pampers launches 'Little Athletes' campaign. Baker, Rosie // Marketing Week (Online Edition);4/3/2012, p10 

    The article reports on the selection of brand ambassador Paula Radcliffe for the 2012 Olympics campaign of Pampers as part of the "Little Athletes" brand campaign of Procter & Gamble.

  • NFL inks first '98 deal. Lefton, Terry // Brandweek;04/06/98, Vol. 39 Issue 14, p5 

    Reports that Procter & Gamble has signed sponsorship deals with the National Football League (NFL) for Pringles chips and Sunny Delight drinks. Remarks on the deal from NFL executives; Participation of the two brands in the league's kickoff FSI and in a school-based NFL-themed program; Other...

  • The Atifa Silk Interview: Marc Pritchard.  // Campaign Asia-Pacific;Oct2010, p69 

    An interview with Marc Pritchard, chief marketing officer (CMO) of Procter & Gamble Co. (P&G) is presented. When asked about the Olympics sponsorship by P&G, he said the sponsorship helps in benefiting several brands. It mentions that the sponsorship at the Vancouver Winter Olympic Games...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics