TITLE

Listening to your customers

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on customer as a source of information to improve products and services of companies. Importance of listening as a business strategy; Evolution of the trend in listening to customers; Benefits to both company and customers.
ACCESSION #
7105941

 

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