TITLE

LAST WORD

PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses various issues relevant to brand marketing. Shipment of camels from the Central Australia Camel Industry Association to Saudi Arabia; Promotion of food products that uses the image of Palestinian leader Yasser Arafat; Marketing efforts of margarine brand Parkay.
ACCESSION #
7105939

 

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