TITLE

TNS EUROPEAN BRAND LOYALTY

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the results of a study by Taylor Nelson Sofres on customer loyalty in Europe. Preferences in cosmetics and perfumes; Differences between British and Europeans on soft drink and clothing choices; Results in the electronic sector; Attitudes to branding.
ACCESSION #
7105938

 

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