TITLE

TRENDS

PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on brand marketing surveys in Europe, as of June 2002. Performance of Real Madrid as an international football club brand; Strength of European brands; Results of The Reader's Digest Trusted Brands Survey 2002.
ACCESSION #
7105934

 

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