Managing brand me

Gad, Thomas; Rosencreutz, Anette
June 2002
Brand Strategy;Jun2002, Issue 160, p35
Trade Publication
Explains the art of building a personal brand or identity. Value of personal branding for success; Definition of the marketing strategy; Description of the four-dimensional branding; Profile of businessman Richard Branson as synonymous to the corporate brand of Virgin in which he is a founder; Stories and rituals of Ingvar Kamprad, founder of Ikea.


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