TITLE

Managing brand me

AUTHOR(S)
Gad, Thomas; Rosencreutz, Anette
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the art of building a personal brand or identity. Value of personal branding for success; Definition of the marketing strategy; Description of the four-dimensional branding; Profile of businessman Richard Branson as synonymous to the corporate brand of Virgin in which he is a founder; Stories and rituals of Ingvar Kamprad, founder of Ikea.
ACCESSION #
7105927

 

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