TITLE

Brands and so-called CRM

AUTHOR(S)
Stone, Merlin
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the positive effect of customer relations management (CRM) on branding. Implications of the changing business environments in technology sectors on marketing; Impact of rushing electronic-based CRM initiatives on a company; Importance of considering the time factor in implementing change.
ACCESSION #
7105924

 

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