TITLE

Next generation branding

AUTHOR(S)
Livingstone, Suzanne
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the response of brands to the changing attitudes of consumers. Description of the branding approach; Profile of consumer behavior; Sample of products which addressed the issue of corporate identity.
ACCESSION #
7105922

 

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