Gear shift for car makers

Williams, Simon
June 2002
Brand Strategy;Jun2002, Issue 160, p30
Trade Publication
Predicts the possibility of household brand names in the automotive retailing market, following the anticipated block exemption rule of the European Union, which will expire on September 30, 2002. Impact on the regulatory framework for the marketing and sale of passenger vehicles; Source of support for brands; Effects of deregulation.


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