TITLE

Branding that's on the ball

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2002
SOURCE
Brand Strategy;Jun2002, Issue 160, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the brand and marketing opportunities in creating the global children's football tournament Fox Kids Cup created by satellite television channel Fox Kids in Great Britain. Discussion on the attitude of young consumers toward sports sponsorship; Background on the competition; History of the marketing support for the event.
ACCESSION #
7105917

 

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