TITLE

Promotion pullback

AUTHOR(S)
Heller, Walter
PUB. DATE
March 2002
SOURCE
Progressive Grocer;3/1/2002, Vol. 81 Issue 4, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the market research conducted by ACNielsen on the investment of manufacturers on trade promotions. Significance of the reduction on trade promotion spending; Trade promotion spending of retailers and manufacturers.
ACCESSION #
7091606

 

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