TITLE

Cutting waste in trade spending

AUTHOR(S)
Friedman, Phil
PUB. DATE
February 2002
SOURCE
Progressive Grocer;2/1/2002, Vol. 81 Issue 2, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses ways to improve the management of trade promotions in the U.S. Significance of trade promotions to the retail industry; Benefits from better management of trade campaigns; Measures in which significant trade cost reductions are possible.
ACCESSION #
7091598

 

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