TITLE

Why direct mail marketing still matters in the digital age

AUTHOR(S)
Scott, Dave
PUB. DATE
January 2012
SOURCE
Direct Marketing News;Jan2012 Essential Guide, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights on the aspects of direct mail marketing which makes it significant in the digital marketing age such as its engagement as a physical object, deliverability and creativity.
ACCESSION #
70878114

 

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