TITLE

Consumer scorecard

AUTHOR(S)
Perry, David
PUB. DATE
July 2002
SOURCE
Furniture/Today;7/29/2002, Vol. 26 Issue 46, BEDDING TODAY. p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Summarizes the findings of a study on the attitude of consumers toward sleep and health in the U.S. Growth in the recognition of sleep as vital factor in wellness and health; Marketing implications for bedding retailers; Estimates on the number of consumers considering comfort in selecting mattress.
ACCESSION #
7087413

 

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